Founded in 1990 as American Foam & Fabric, the Company began in Piedmont, SC as a small, fledgling family-run textile business that manufactured laminated goods for the automotive aftermarket industry. Its name was a patriotic nod to the Gulf War that the US was engaged in at that time. After outgrowing its first location and several intermediary moves, the Company established its headquarters in Lyman, SC in 2012. This 800,000 SF facility was a perfect fit, rich in textile manufacturing history formerly occupied by Springs Industries, one of the largest textile facilities in the world. In 2018, the Company was purchased by Ben Leinster, the stepson of the founder. As a teenager, Ben had worked for the Company in its early days but left to attend school. Building upon the past, the new leadership team rebranded the Company to be called AFF | group, which represented an acknowledgment of past efforts but a focus on future growth. The team established three core values that impact every aspect of the Company: the Pursuit of Excellence, Service to Others, and Mutually Beneficial Relationships. In living out these values daily, the Company has become a leader in its three core competencies: the manufacture and distribution of flame-laminated goods, coated fabrics, and flexible foams. AFF | group is passionate about delivering practical and innovative solutions through textile manufacturing and continues to strive to be the US-based leader in textile manufacturing and product development.